Soon you’ll be able to watch Hulu and Disney+ movies and shows in one app.
WASHINGTON — Walt Disney Co. announced plans to merge Disney+ and Hulu into one app.
CEO Bob Iger shared the details on Wednesday during the company’s second quarter earnings call.
He explained that the “single app experience” will be rolled out by the end of 2023 and will include Hulu content on Disney+.
Hulu, Disney+ and ESPN+ will continue to be offered as separate options, he said. For those who already pay for the Disney package, the new program will eliminate the need to switch between different programs.
“This is a logical evolution of our DTC offerings, which will provide more opportunities for advertisers while giving bundle subscribers access to more robust and optimized content, leading to greater audience engagement and ultimately a more unified streaming experience,” said Iger.
Disney+ also plans to increase its price to an ad-free tier later this year “to better reflect the value of our content offerings,” he said.
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The The ad-free tier of Disney+ is now priced $10.99 per month or $109.99 per year. Bunch Disney+ and Hulu with ads are currently $9.99 per month.
Iger, who returned in November to take over as CEO from Bob Chapek, has spent the past six months working to turn around Disney’s streaming business while making sure the financial power that comes from the theme parks doesn’t waver.
Disney’s streaming strategy seems to be following the same path as Warner Bros. discovery, which will soon replace the company’s existing program HBO Max with a service that combines HBO programming with content currently found on Discovery Plus.
The Associated Press contributed to this report.