With the upcoming festive season in India, Dell India celebrated the festivities by launching the #ApnaWalaFestival campaign. As part of Dell’s efforts India offers a free additional warranty of up to two years on its product line when you purchase Dell products on Dell.com, exclusive Dell stores, multi-brand retail outlets and other large format retail stores.
In addition, the brand has released three digital films based on how its laptops, the Inspiron 16 2-in-1 and the XPS 13 Plus, help the film’s characters celebrate the festivals thoroughly.
The the first movie, Debbie Wala Festival is about a young girl named Debbie who wants to wear her favorite football shirt over her saree on Ashtami, but her mother is against the idea. Using the Inspiron 16 2-in-1, sister Debbie creates a one-of-a-kind “Jersey Saree” for her sister that will please their mother and allow her to express herself.
The the second movie, “Raunak Wala Festival” features a young boy who is upset that he cannot return home for Diwali. However, as he stays in touch with his family via a Dell laptop, he receives love and comfort from the other passengers on the train.
In Art the third film“Diya Wala Festival”, a man makes emoji-shaped sweets to welcome his future partner’s daughter to the family using his XPS laptop.
Produced by creative agency VMLY&R, the films in the campaign are available in Hinglish, Tamil, Telugu and Bengali languages and on OTT platforms such as Hotstar, SonyLiv, Voot and Zee5. Additionally, customers can use the hashtag #ApnaWalaFestival to share their experience celebrating with Dell Technologies. The best stories will be rewarded with a UGC campaign that will appear on Dell’s social media channels.
Mayuri Saikia, Marketing Director (Consumer Services), Dell Technologies, India said, “Celebrating a festival in India brings a lot of cheer and excitement and gives everyone an opportunity to come together and share moments of joy. Our latest holiday campaign reinforces Dell’s position as the perfect partner for everyone celebrating this holiday season in their own way. It also reflects Dell’s commitment to providing PCs that enable people to express their creativity, emotion and passion.”
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