The production surrounding the Super Bowl halftime show can cost upwards of $10 million and is arguably one of the biggest shows of the year for entertainers.

WASHINGTON — It may seem like a no-brainer, but performance at the Super Bowl for millions of people, it’s more like a college internship than a money-making concert tour.

That’s because the Super Bowl halftime performers are performing The NFL doesn’t really pay to perform.

Correct: Rihanna won’t be getting a big payday for his live performance at one of the year’s most popular events.

But it’s not quite like an unpaid internship. Even though they’re paid in experience, halftime show performers can still make a huge profit from a big game. Here’s how:

How much do Super Bowl players make at halftime?

Even without a check from the NFL, artists can still gain massive notoriety from their halftime chants, leading to increased music sales and streaming.

Last year’s show featured five acts: Mary J. Blige, Snoop Dogg, Dr. Dre, Kendrick Lamar and Eminem. they all saw a spike in music sales after seeing their performance live, according to ratings 103.4 million people. Snoop Dogg and Blige, who released albums days before the Super Bowlincreased the most revenue, with streams of their music jumping to 143% and 132% respectively from pre-game levels, according to Billboard.

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The increase in streams and sales of music is even higher when the musician is not performing on stage.

For example, The Weeknd’s music sales increased 385% after his performance in 2021, according to Billboard. Streams of his songs on apps like Spotify and Apple Music increased by about 41%.

Rihanna, for​​​​​​all her fame and extended play, has not released a new album since 2016 – although fans speculated that she might release new music for the first time in seven years during or shortly after the Super Bowl.

Rihanna Fenty Super Bowl Merchandise

The halftime show reveal could also lead to a big boost for Rihanna’s Fenty brand. Big game ahead brand released new merchandise for the Super Bowl to mark the occasion.

How much is the Super Bowl halftime show?

Even though they won’t be putting up any money for the performers, the NFL still has a big bill to pay for the production costs of the halftime show every year.

Even for a set that usually lasts about 15 minutes, it’s possibly one of the most expensive performances ever to be televised. Each light, firework or special effect can add thousands of dollars to the final bill.

This final amount can sometimes be in the millions of dollars. For example, Esquire reports that Jennifer Lopez and Shakira will perform in 2020 cost $13 million.

Yahoo Finance it’s estimated that Lady Gaga’s set in 2017 also cost a pretty penny: more than $10 million.

The Weeknd performing in 2021 likely offset some of his streaming profits as he reportedly dropped 7 million dollars of their own money for the performance, and while the NFL has not confirmed the total cost, Estimates by Forbes the show could cost $20 million.

NFL Vice President of Communications Brian McCarthy told Newsweek that the league doesn’t pay halftime performers an “appearance fee, but the performers are really paid on the union scale.” But Newsweek reported that under the union agreement, it would have been about $1,000 a day for Jennifer Lopez and Shakira’s Super Bowl show.

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