FP staff17 Oct 2022 16:47:06 IST
Following Elon Musk on Twitter sure is fun. The tech mogul, when he’s not fueling controversies that send the microblogging platform into a frenzy, offers some of the best meme-worthy content out there. Musk recently took to Twitter to change his bio to now list himself as a perfume salesman.
And at the same time a very successful perfume seller. Musk took to Twitter to launch a new perfume called “Burnt Hair.” Introducing the new perfume, Musk tweeted: “With a name like mine, getting into the perfume business was inevitable – why did I even struggle with it for so long!?”
The founder of Tesla, who is embroiled in a rather nasty legal battle with Twitter after it backed out of acquiring the social media platform, has described his perfume as “the best scent on Earth”.
For those unaware of the finer details, a bottle of Elon Musk’s Burnt Hair costs about $100. Moreover, Musk will not be supplying his perfume anytime soon. The first batch of perfume is expected to be shipped in 2023. It doesn’t really matter, though, because people on Twitter sure love Musk for doing something like this.
— Kunal Shah (@kunalb11) October 13, 2022
it was necessary to call him Elon Musk and make him smell like body odor and rocket fuel.
— Gala (@Galadriex) October 12, 2022
And yet Musk somehow managed to sell over 10,000 bottles of his perfume within an hour of its launch. A few hours after that, he sold another 10,000 bottles. Basically, he was able to sell something that doesn’t exist until it doesn’t exist, just to make it meme-worthy. If that’s not the best internet culture, we don’t know what is.
A few years ago, when Musk started publicizing his ownership of The Boring Co., he released a flamethrower that cost $500. New again, it has managed to break the internet and people have gone crazy.
— Watcher.Guru (@WatcherGuru) October 12, 2022
Musk seems to be using the same strategy with his “Burnt Hair” perfume. It has no real purpose as a product and will go a long way to becoming a collector’s item.