The ads released so far include Will Ferrell’s Netflix show crash, Alicia Silverstone’s Clueless reprise, and Sarah McLachlan spoofing her other famous ad.
WASHINGTON – The Super Bowl advertising’s biggest and brightest stage.
Famous advertisers from Netflix to Google pay $7 million for a 30-second clip during the big game on Sunday to attract the roughly 100 million viewers who tune in each year.
To get the most bang for their buck on those millions, most advertisers release extended versions of their ads a few days before the big game to get the most exposure for their spots. In the ads released so far, actor Miles Teller dances to support music for Bud Light, Will Ferrell bashes popular Netflix shows like “Bridgerton” in a joint ad for GM and Netflix; and Alicia Silverstone reprises her Clueless character for online shopping site Rakuten.
Here’s a look at all the Super Bowl ads released so far:
Avocado from Mexico: Anna Faris
Anna Faris plays Eve, who eats an avocado in the Garden of Eden. Flash forward to today, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.
Booking.com: Melissa McCarthy
Actress Melissa McCarthy starred in a musical number for a travel website about her desire to travel “anywhere, anywhere.”
Bud Light: Miles and Kelly Tellery
Actor Miles Teller (“Top Gun: Maverick”) and his wife, Kelly Sperry Teller, dance to backup music while drinking Bud Light. The minute-long ad even features the couple’s dog, Bugsy.
Budweiser: Kevin Bacon, Metro Boomin
In a regional announcement, a diverse group of people share a six-pack of Budweiser — Kevin Bacon’s voiceover demonstrates the “six degrees of Bud.” Although not featured, the ad is a nod to the “Six Degrees of Kevin Bacon” meme, the idea that anyone in the entertainment industry can be connected to Kevin Bacon by six connections.
Busch Light: Sarah McLachlan
Mountain Man talks about outdoor survival in an ad in which singer Sarah McLachlan spoofs her famous and oft-derided animal rights ad, which uses her song ‘Angel’.
Dexcom: Nick Jonas
Singer Nick Jonas is back for a second year in an ad featuring the Dexcom glucose monitoring system.
Doritos: Jack Harlow, Missy Elliott and Elton John
Music stars Jack Harlow, Missy Elliott and Elton John team up for a Doritos Sweet & Tangy BBQ ad that shows Harlow leaving his rap career to focus on a triangle, a Doritos-shaped musical instrument.
Downy Unstopables: Danny McBride
Super Bowl regular Procter & Gamble is promoting its Downy Unstopables brand in an ad featuring actor Danny McBride, who wants to call himself “Downey McBride.”
DraftKings: Kevin Hart, Tony Hawk, Emmitt Smith, Dr. J, David Ortiz and Ludacris
The online betting site shows stars including skateboarding mogul Tony Hawk and singer Ludacris discussing DraftKings’ free betting offer at a party at actor Kevin Hart’s house.
General Motors and Netflix: Will Ferrell
Actor and comedian Will Ferrell drives a variety of GM electric cars in various Netflix shows, including Bridgerton and Stranger Things, to announce that Netflix will feature electric cars in its original shows.
Google: Amy Schumer, Doha Cat, and Giannis Antetokounmpo
Google is promoting its Pixel photo editing tools “Magic Eraser” and “Photo Unblur” in a 90-second spot featuring Amy Schumer, Dodge Cat and NBA star Giannis Antetokounmpo.
Kia advertising its 2023 Telluride X-Pro SUV features a dad on an epic trek to retrieve a baby left behind by a “binky”.
Hellmann’s: Jon Hamm and Brie Larson
The Mayo brand shows actors Jon Hamm and Brie Larson in the fridge with a jar of Hellmann’s mayonnaise — to make sure Hellmann’s goes well with a ham and brie sandwich.
Michelob Ultra: Serena Williams, Brian Cox, Tony Romo, Alex Morgan, Nneka Ogwumike and Canelo Alvarez
Two ads for Michelob Ultra Set at Bushwood Country Club, the fictional country club in “Caddyshack,” it stars a star-studded cast of athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, football player Alex Morgan and boxer Canelo Alvarez.
Pepsi Zero Sugar: Ben Stiller, Steve Martin
Pepsi is running two ads starring Ben Stiller and Steve Martin that ask, “Great Game or Great Taste?” and ask the audience to try Pepsi Zero Sugar for themselves.
Planters: Jeff Ross, Natasha Ledgero, Atsuka Okatsuka, Frank Castillo, Yamaneiko Saunders, David Lucas and Sarah Tiana
Jeff Ross, Natasha Ledger and other comedians host a “roast” for the “Planters” character Mr. Peanut.
PopCorners: Bryan Cranston and Aaron Paul
The Frito-Lay brand is bringing back “Breaking Bad” with Bryan Cranston and Aaron Paul — but this time, the duo is making PopCorners in their van instead of something illegal.
Pringles: Meghan Trainor
According to Pringles’ latest Super Bowl ad, anyone can get stuck in a can of Pringles, including singer Meghan Trainor.
Squarespace: Adam Driver
Adam Driver reflects on how “Squarespace is a website that builds websites” and splits into multiple versions of itself.
Rakuten: Alicia Silverstone
The online shopping site used “Clueless” stars Alicia Silverstone and Eliza Donovan to reenact a scene from the 1995 hit and convey that Rakuten is refunding shoppers for their purchases. Designer Christian Siriano appears as a student.
T-Mobile: John Travolta, Zach Braff, Donald Faison
John Travolta to promote 5G home internet sings a version of “Summer Nights” “Scrubs” stars Donald Faison and Zach Braff tout its benefits.
Uber One: P. Diddy, Montell Jordan, Kelis, Donna Lewis, Haddaway and Ylvis
Uber’s ad for the Uber One membership program features hip-hop mogul P. Diddy working on a hit song for Uber One. The ad features hit performers including Mantel Jordan (This is How We Do It), Kelis (Milkshake), Donna Lewis (I Love You Always Forever), Hadaway (What is Love) and Ilvis (“What the Fox Says”).
Workday: Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr. and Paul Stanley
In the first Super Bowl ad from the enterprise software company, real-life rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn’t call each other “rock stars.”
Paramount Plus: Sylvester Stallone
An ad for the streaming service shows actor Sylvester Stallone climbing “Mount Paramount.” His three daughters also appear in the ad alongside Dora the Explorer, Beavis and Butthead, Star Trek’s Captain Pike and other fictional characters.
The Super Bowl ad also serves as a teaser for his new reality show The Stallone Family.
The The Kansas City Chiefs will meet the Philadelphia Eagles in the Super Bowl on February 12 in Glendale, Arizona.