The Super Bowl is advertising’s biggest stage, and nearly 200 million U.S. adults plan to attend this year’s contest between Philadelphia Eagles and Kansas City Chiefsaccording to one estimate.

For big brands, it’s also one of the most expensive—companies pay approx 7 million dollars this year for a 30-second commercial during Super Bowl LVII.

Cryptocurrency companies will be conspicuous by their absence in 2023 after the creation of a surge during last year’s game, fired for losses due to the FTX Trading scandal, a series of industry bankruptcies and a fall in crypto prices. Instead, most of the seats will come from automakers, booze retailers and technology companies.


The price of a Super Bowl snack has gone up significantly

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As usual, advertisers rely on a host of celebrities from the world of entertainment and sports to promote their brands, including P. Diddy, Adam Driver, Will Ferrell, Kevin Garnett. Melissa McCarthy, Tony Romo, Alicia Silverstone, Miles Teller, John Travolta and Serena Williams.

Here’s a quick look at some of the commercials that aired this Sunday.

Michelob Ultra

Tennis legend Serena Williams and NBA player Jimmy Butler star in a Caddyshack spoof and hit it off on the green while enjoying a Michelob Ultra.


Club ULTRA | Day of new participants by
Michelob ULTRA on
YouTube

T-Mobile

Actors Zach Braff, Donald Faison and John Travolta use the tune “Summer Nights” to praise T-Mobile’s home internet speed.


New year. New neighbor. | Big Game Day 2023 Commercial | Home Internet T-Mobile by
T-Mobile on
YouTube

Dogfish Head Craft Brewery

Dogfish Head Craft Brewery debuts “one of the smallest budget beer commercials of all time” featuring an electric foosball.


The Big Game Not So Much is a commercial by
Dogfish Head Craft Brewery on
YouTube

Budweiser

Budweiser describes the different types of people who enjoy a six-pack.


Budweiser | SBLVII Six degrees of building by
Budweiser on
YouTube

BIC

Willie Nelson helps introduce the world to the EZ Reach lighter with the help of Snoop and Martha Stewart.


BIC EZ Reach: The most borrowed lighter by
BIC lighters on
YouTube

Samuel Adams

Your Cousin from Boston imagines what this famously grumpy city would have been like if Samuel Adams had made it a little more fun.


Sam Adams | Big Game 2023 Commercial | Your cousin’s bright Boston by
Samuel Adams on
YouTube

Bush Light

A commercial for Busch Light features singer-songwriter Sarah McLachlan sharing a desert tent with a white wolf.


The Bush Guide: Cold + Fluent Survival Skills by
Busch beer on
YouTube

Memorial Sloan Kettering Cancer Center

Super Bowl LVII viewers in the New York City region will see a 2-minute spot from Memorial Sloan Kettering Cancer Center and Publicis Groupe highlighting the importance of supporting co-workers who have been diagnosed with cancer.


“Monday” Promise to work with cancer patients by
Publicis Groupe on
YouTube

Booking.com

Actress Melissa McCarthy wears red hair and sings about places she could visit on vacation with Booking.com


Melissa McCarthy in Somewhere, Anywhere | Booking.com 2023 Big Game Promotion by
Booking.com on
YouTube

Intuit TurboTax

TurboTax says their professionals will file your tax return so you can do something else — like dance to Men Without Hats.


TurboTax Live 2023 Super Bowl “Dancer” Commercial (Official Sweepstakes TV Commercials: 45) by
TurboTax on
YouTube

Bud Light

Bud Light turns the classic tune on hold into a danceable opportunity featuring actor Miles Teller.


BUD LIGHT HOLD | EASY TO DRINK, EASY TO TOUCH :60 by
Bud Light on
YouTube

Dexcom

Singer Nick Jonas shows how Dexcom monitors glucose levels in diabetics.


Dexcom G7 – Feels Like Magic | Big Game 2023 official commercial by
Dexcom on
YouTube

Downy Unstoppables

Actor Danny McBride becomes “Downy McBride” and tells his neighbors about the fresh smell of Downy Unstoppables.


Downy Unstopables Super Bowl Commercial: Call Me Downy McBride by
Fluffy on
YouTube

DraftKings

Kevin Hart is skeptical that DraftKings will give everyone one free bet on the platform this Super Bowl.


Everyone gets a free bet on DraftKings for Super Bowl LVII by
DraftKings on
YouTube

General Motors/Netflix

Comedian and actor Will Ferrell says General Motors is transitioning to electric cars and their vehicles will be featured in movies and Netflix TV shows.


Why not EVs? | GM x Netflix by
General Motors Company on
YouTube

Squarespace

A website that helps build other websites is the beginning of the singularity, explains actor Adam Driver.


Singularity (extended) | Big Game 2023 Commercial | Squarespace by
Squarespace on
YouTube

Hellman

Comedian Pete Davidson will have no problem eating a Jon Hamm and Brie Larson sandwich topped with Hellmann’s mayonnaise.


Who’s in the fridge – Hellman’s USA by
Helman on
YouTube

PopCorners

Actors Bryan Cranston and Aaron Paul use the theme of the movie “Die Hard” to show the taste of PopCorners.


PopCorners Breaking Bad Super Bowl Commercial | Breaking Good 60 by
PopCorners on
YouTube

Pringles

Everyone gets their hand stuck in a can of Pringles at some point, even singer Meghan Trainor.


Pringles | Best of Us Longform by
Pringles USA on
YouTube

Rakuten

Actresses Alicia Silverstone and Eliza Donovan reprise their roles from Clueless to discuss refunds with Rakuten.


Extended version of Sher | Rakuten Commercial by
Rakuten on
YouTube

Uber One

Sean “Diddy” Combs is thrilled to create a one-hit jingle promoting Uber One.


UBER ONE – ONE HIT FOR UBER ONE by
Uber Eats on
YouTube

Working day

The world’s most legendary rock stars remind us that using Workday for HR doesn’t actually make you a rock star.


Workday Big Spot: Rock Star by
Working day on
YouTube

https://www.cbsnews.com/news/super-bowl-2023-commercials-alicia-silverstone-rakuten-breaking-bad-popcorners-serena-williams/

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