After a long hiatus, it looks like smartphone makers in India will witness massive festive sales this year. Techarc, a marketing, analytics and research consulting firm, estimates that about 51.7 million smartphones will be sold in the market this holiday season, with at least 15.6 million of them being 5G smartphones.

Prime Minister Narendra Modi launched 5G services in India on October 1 at the Indian Mobile Congress. While telecom companies are optimistic about 5G services and their adoption in India, one of the largest challenges to be faced by Indian government and telecom companies is the availability of true 5G phones that have the necessary 5G bands to connect to the spectrums that will work in India.

Data from Techarc shows that the festive sale in India, which is likely to continue till Diwali, will generate over Rs 1.44 lakh crore in revenue for the Indian smartphone industry. This would be up to 43 percent of the total expected receipts for the 2022 calendar year.

On a unit basis, this holiday sales season will account for about 32 percent of total expected sales for the 2022 calendar year.

Of the 51.7 million smartphones to be sold during the festive season, Techarc estimates that around 30 percent of them will be 5G smartphones, accounting for around 66.7 percent of the total revenue of the Indian smartphone industry in terms of revenue. is waiting

The Techarc study also shows that 37.8 percent of the 5G smartphone sales will come from the Rs 25,001-50,000 price segment, while in terms of value, the Rs 50,000 and above segment will account for around 66.9 percent of the total revenue . earned

Faisal Kawusa, principal analyst at Techarc, said in an interview that Apple, Samsung, OnePlus, Vivo, OPPO, Realme and Xiaomi will be aggressive during the festive season. Together, these seven brands are expected to account for about 90% of total sales during the period.

He also said:

‚ÄúThis holiday season will be all about online, 5G and premium. We expect users to take advantage of the offers and schemes, along with the choice that platforms and brands will jointly offer over the period, giving consumers the opportunity to upgrade to premium 5G and prepare for a service that will be gradually rolled out starting next month.”

Techarc expects 65-68 percent of sales to come from online e-commerce platforms and D2C channels.

There’s a reason why sales this festive season are going well for the Indian smartphone industry. Rising global inflation has raised consumer awareness, making them spend wisely on products such as smartphones, impacting their sales in the first 7 months of 2022. Kavuso said brands are unlikely to make great deals on the latest models.